Using Email to Market Your Auto Body Shop

One of the most convenient and easiest forms of communication today is email. It is concise, fast and easy to get to the point. Other than simply communication, email is a great auto body marketing method. You can get word out about your auto body shop to almost anyone. For this reason, it is no wonder that a growing number of companies around the globe are utilizing this form of marketing in the collision repair industry and many other kinds of commerce as well. The advantages cannot be overlooked by anyone serious about taking advantage of every marketing opportunity made available to them.

If you are looking for the best way to distribute information quickly and at a low cost, email marketing is the answer. Compared to traditional printing of newsletters and flyers, email is both more effective at reaching your audience and less expensive to do so. However, email marketing is not something you can simply jump into, because if you approach it wrong, your efforts could just end up in dozens of “junk” email boxes. Here are some useful tips you should be sure to implement.

First, send out emails to existing customers that express interest in receiving email updates. This will promote customer loyalty and repeat visits. Sometimes, a customer will visit and then become “inactive” over months of non-visiting. Reconnect with them online! You can use email as a way to distribute coupons and information about deals your auto body shop has to draw old customers back. Contacting existing customers is not enough. Prospective clients should be contacted as well, letting them know more about what your business offers to the collision repair industry and why your shop is the best choice.

Other than auto body marketing, email contact can be used as a way to send thank you notes to customers. Letting them know you appreciated their business will make them feel important and increase the likelihood that they will do business with you again. As you expand your email auto body marketing efforts, make sure to use list building techniques. Include on this list a combination of loyal and old customers, of anyone you want to contact who has expressed interest in email communication with your auto body shop. List building will increase the effectiveness of your marketing and makes it less time consuming. In the collision repair industry, time is everything, and you can save a lot of time by using list building with your email marketing.

Using Auto Body Shops to Save Money

Auto body parts are commodities, which have demands occasionally. Regardless of whether you own a car, truck or a motorcycle these requirements will always arise when you want to fix up your vehicle that has had a recent crash or restore a part, which is broken. Most people like to repair their vehicle with good parts. There are ways to find economical and affordable auto parts for your car.

Buy Used Parts

A clever way to save money on car parts or motorcycle parts is to purchase them second-hand. These items can be used or redecorated which permits the person to save funds, yet still get a quality body part. Second-hand parts can be purchased through auto garages or even in some of the auto body shops, which sell old parts. Just make sure that quality of the used part is appreciable, though not bad. Ensure that it will be a fitting addition to the automobile and is in good enough shape to be used in your auto.

Buy Auto Parts in Bulk

If you find that you need multiple auto parts for your car, truck or motorcycle, try to buy them in sufficient numbers. Buying auto parts in bulk will help one to attain the necessary and important parts, which always have demand in the market. From an economical point of view, one might be exempted from heavy priced invoices too. Bulk discounts are often tagged with different auto parts stores. Check out bulk rates and always prefer to get the parts in bulk from an auto body shop at a low-priced rate.

Shop Auto Store Sales

Often auto parts stores will have seasonal sales on the items, which they deal. The items that are widely offered in the auto body shops, are the one of high demand and, hence are naturally expensive.In order to facilitate the potential buyers, various off season sales are carried out by, the prominent spare part manufacturers. You may not be able to find precisely what you have to purchase on sale however this is always an alternative to think and ask about. The parts will be offered at a discounted rate through coupons available in auto body shops. Therefore make inquiries with the manufacturer or look on their website for coupons before heading out to the auto parts store.

Quality of the parts sold by the auto body shop should not be compromised for the budget that one allocates for buying spare parts for his auto. Persisting on using OEM (Original Equipment Manufacturer) parts will make sure that the repair job is completed perfectly, and you start to fly off with a vehicle that is dazzling with new makeover.

Auto Body Repair – What You Should Know

Accidents happen. That is a fact in life and they can happen to anyone at any time and at any place. It can happen while you’re walking, on the phone and while cooking among others. it also happens when you are driving your car down the street. But what happens when you do get into a vehicular accident and your car ends up bent out of shape? Of course, you get it repaired and what better option do you have than to get your car into an auto body repair shop.

Auto body repair shops are everywhere. One can find such a shop that’s just nearby. Some of these shops are really impressive to look at while there are those that are a real mess. However, all of these shops offer the same thing and that is repairing your car. The only thing for you to do is to look for one that can repair your car with the same amount of tender loving care that you have for it. But the question is, how do you find this shop?

Like other professions, auto body repair needs to be studied as well as experienced for one to be known as a specialist in this field. However, having experience, though it plays a huge role, is not enough and, as such, an aspiring auto body repair specialist need to be properly trained by professionals who know every detail that a car has, its parts as well as how they work. Once you know that your car is in good hands, you’ll be at ease with your car being repaired. Aside from this, you are paying them so you should expect the best work that they can do to your car.

One more way to know that the people at the auto body repair shop are indeed professionals is by the quality of the work that they do. Doing quality work means having a good reputation. To know how good a particular auto body repair shop is, ask around. The answer you get from people will make you decide on what repair shop to go to. Aside from that, you’ll also know how good this or that particular shop is. However, words won’t suffice so you should also pay a visit to these shops so you can see how good their work is. Ask the people there about the last car/s they’ve worked on and what sort of repairing they experts at since they might not have the repair service you need of your car.

Visit a Paint Shop and Watch Your Car’s Value Rise

Repairing a vehicle’s visual imperfections like scratches is one of the best ways to increase value. When it’s time to sell a vehicle, potential buyers view scratches and dents as a major red flag. It can give the appearance that the car was in an accident or not cared for. Paint shops can repair damage like deep scratches for a very small investment, potentially increasing the car’s value by up to $1,000. Combined with a deep cleaning of the car’s interior and wheels, fixing chipped paint can improve the chances of selling a car for a good price.

How Paint Services Increase Value

First impressions count for a lot when selling a car. Although the mechanical shape of the car is most important, buyers typically feel more comfortable buying a car that looks pristine and new. A car with scratches or dents raises a red flag to buyers and signals that the car may not have been maintained properly. It may also give the appearance that the vehicle was in an accident. A paint shop can increase the value of a car by restoring its original appearance for a very small investment.

What a Paint Shop Can Repair

A paint shop can affordably repair a range of scratches in a car’s paint job. Under the top layer of paint is a coating of primer on top of metal. If only the paint is scratched it’s possible to simply sand and buff the scratch. Many people try this themselves but it can easily make the problem worse. Scratches that go all the way to the metal require the attention of a trained professional at a body shop. For jobs like this, specialized tools are needed as well as professional paint matching.

Improve Appearance and Maintain Value

Everyone prefers the look of a clean, scratch-free car, whether it’s new or old. Regular visits to a paint shop to fix small scratches as they occur can maintain the value of a vehicle in a number of ways. It prevents scratches from becoming worse and reduces the chance of chipped paint flaking. Existing chips in the paint will worsen over time and allow rust to build up on the car. Paint shops can repair these damages when they occur for a small price, although the problem becomes more expensive the longer it exists.

Choosing a Paint Shop

Selecting the right body shop or paint shop to repair scratches and paint chips on a car is very important. Dedicated paint shops are a good option for some individuals because they specialize in paint jobs and are experts in paint matching and filling techniques. However, many body shops now offer paint services that rival expensive auto paint shops. Body shops typically employ technicians specially trained in scratch removal and paint chip repair that can restore the original appearance of a vehicle, increasing overall value.

It’s almost always a good decision to repair scratches, chipped paint and dents in a vehicle before selling it. These imperfections raise issues with a potential buyer but they can be fixed very affordably at most body shops. Typically, everything from chipped paint to a deep scratch in the metal can be fixed at a body shop as well. Always select a shop with a specialized team that has experience with filling and paint matching. Although the repairs may cost $100 – $300, it’s not uncommon to see a large return on investment.